Marketing in tourism – Николай Цонев

Marketing in tourism

Тhe book applies modern interpretation of marketing in tourism industry. the purpose of the book is to integrate the potential of Bulgaria as a tourist destinatoion with European good practices and standards through a successful marketing strategy. Spesial attention is paid to the consumers behavior, tourism market and the development of effective marketing mix in tourism. The topics and discussions on product, price and distribution policy are also analyzed.

Автор: Николай Цонев Брой страници: 320
Категория: Икономика и мениджмънт; Висше образование Език: Български/Английски
Тегло: 0.600 кг.
Издател: Издателски комплекс – УНСС Баркод: 9789546446954
Дата на издаване: 2014 г. ISBN: 9789546446954